2012 Entertainment Innovation Conference Schedule

THURSDAY, SEPTEMBER 6, 2012

8:00 a.m. – 11:00 a.m.: Conference Check-in and Registration (D & P 113 at UNCSA and at SECCA)

9:30 a.m. – 10:30 a.m.: FEATURED SESSION: If Content is King, What’s Up with Arts Marketing?

Presenter: Trevor O’Donnell, arts marketing guru and author, “Marketing the Arts to Death: How Lazy Language is Killing Culture”

The arts have done a great job of keeping up with marketing technology, but we’ve done a lousy job of making our promotional messages fresh, relevant and persuasive. In this hands-on session you'll learn how to use the right words and images to persuade younger, more diverse audiences without offending long-time patrons. It's a fun, irreverent critique of the language we speak now, and a practical tool for developing new, effective marketing content for tomorrow's arts audiences.

(At SECCA, 750 Marguerite Drive, Winston-Salem, NC 27106: coffee, pastries and galleries open at 8:30 a.m.)

11:00 a.m.  - Noon.: Conference Opening and Welcoming Remarks (Crawford Hall)

Featured remarks: Kim Scott, Director of Show Support-Resident Shows Division - Cirque du Soleil; Joe Tilford, dean, School of Design & Production, UNCSA; Chancellor John Mauceri, UNCSA                       

Noon – 1:00 p.m.: Lunch (bag lunch option available for purchase in Hanes Commons or on your own)

1:00 – 3:00 p.m. Conference Sessions

• Managing Costume Innovation on the Michael Jackson THE IMMORTAL World Tour –Part 1 (D & P Room 113)

Presenter: Bettina Bolzer-Bowles, Head of Wardrobe-Michael Jackson THE IMMORTAL World Tour, Cirque du Soleil

• Installing and Focusing a Loudspeaker System in the Theatre (Thrust Theatre, Performance Place)

Presenters: Tony Meola and Meyer Sound
Tackling the problems of architecture, scenery and other spatial issues in sound design.                 

• From the Spark to the Park (Eisenberg, Hanes Commons) [new session title]

Presenter: Kim Scott, Director of Show Support-Resident Shows Division, Cirque du Soleil, and

Keith Dyer, Manager, Entertainment Safety Integration - Walt Disney Parks and Resorts, Creative Entertainment

An overview of safety in the Walt Disney Parks and Resorts.

• Arts Management Session 1: Leadership, Production Management, Company Management (D & P 115) [new date, time]

Presenter: Geoff Devenney, Operations Production Manager-La Nouba, Cirque du Soleil

• Commercial Shop Operations: The Broadway Show, Part I - Bidding and Project Management (D & P 120)

Presenters: Lisa Cline, Director of Estimating and Project Management, PRG, and Sam Pierce, Operations Manager, PRG

Overview of the scenic business starting at the beginning – how to bid an idea and make it a reality while staying on-budget.

• Introduction to Stage Technologies and Automation Featuring Working on Cruise Ships with Automation (Catawba Theatre, Performance Place)

Presenter: Gemma Guy, Business Development Manager, Stage Technologies

An Overview of the Automation system and where it can be used and employment opportunities onboard cruise ships. This is for all levels: Stage Managers, Designers, TDs, Automation Techs.

• Stage Technologies, who are we?
• What is Stage Automation?
• What can be automated
• Where is Automation used
  • A look at some of the venues and Shows around the world which have automation
  • A chat and Q&A about cruise ship employment opportunities and life on board.

• M.A.C. Cosmetics: Breaking Into the Industry (Costume, Wig & Makeup Shop room 104, D & P)

Presenter: M.A.C. Senior Artist Victor Cembellin

This session features an overview of M.A.C. Cosmetics with a focus on tips on how to break into the beauty industry. Topics and discussion will include identifying your niche, relationships & networking, possessing a positive attitude and assisting. M.A.C PRO Team Artists provide the artistic vision, support and training to create the looks for a wide range of makeup services and support for fashion, editorial, the performing arts and a range of like-communities. M.A.C is the official cosmetic makeup supplier for all of Cirque du Soleil Touring Shows.

• Design Project Management (RJR Screening Room, Pierce Building)
  Presenter: Michael J. Kelley, senior producer and art director, Disney Imagineering

The steps and understanding in managing large scale projects, from the client’s first meeting to close-out of the project.

• Vari*Lite: Innovations in Lighting Technology (Large Light Lab, D & P)

Presenter: Thommy Hall, Sales Manager, Vari*Lite

A discussion of the past, present and future of automated stage lighting including how lighting designers are using these technologies and what they are looking for when choosing products. Discussions will include concert, permanent and touring shows, churches, corporate meetings, schools, TV studios and traditional theater and the differences in choosing fixtures in each environment. 

• Creating the Impossible (Scenic Arts & Properties) Part 1 of 2 continuous sessions (Costume, Wig & Makeup Shop Room 107, D & P) [new location]

Presenters: Jenny Knott, Paint Production Manager, Rosco, and Caroline Rault, SE US Acct. Rep., Rosco

Experience innovations in paint technology while exploring texture, dimension and color to create unique items for costuming and properties. Come join us to make your own creation using feathers, fabric, beads, Rosco paint and coating products and plenty of glitter.

2:00 p.m. – 3:30 p.m. Conference Session

• Tectonic Theatre Project: Moment Work (DeMille Theatre)

Presenters: Andy Paris, Sarah Martin and Anushka Carter

A lecture/discussion on Tectonic Theatre Project’s techniques for theatrical exploration and invention. Insights into the working methodologies of the innovative theatre company that developed The Laramie Project, I Am My Own Wife, Gross Indecency, and 33 Variations.

(The TTP sessions are not sequential; may attend one or all three)

3:30 – 5:30 p.m. Conference Sessions

• Managing Costume Innovation on the Michael Jackson THE IMMORTAL World Tour-Part 2 (D & P Room 113)

Presenter: Bettina Bolzer-Bowles, Head of Wardrobe-Michael Jackson THE IMMORTAL World Tour, Cirque du Soleil

• Persuading New Audiences (Patrons Theatre, Performance Place) [new location]

Presenter: Trevor O’Donnell, arts marketing guru and author, “Marketing the Arts to Death: How Lazy Language is Killing Culture”

With audiences in steady decline, the next generation of arts administrators can’t afford to simply spray clichés at the world and hope for the best. If we expect to attract new audiences we’re going to need a fresh, relevant, persuasive language that explains why audiences should come. Join Trevor O’Donnell, author of the book “Marketing the Arts to Death: How Lazy Language is Killing Culture,” for a fun, irreverent look at

the loopy language of arts marketing, and some useful advice on developing fresh, effective promotional content for tomorrow's audiences.

• Commercial Shop Operations: The Broadway Show, Part II - Collaboration and Fabrication (D & P 120)

Presenters: Lisa Cline, Director of Estimating and Project Management, PRG, and Sam Pierce, Operations Manager, PRG

The importance of Flexibility, Communication, and Information Flow - how Teamwork gets the show built. 

• Automated Flying Effects (DeMille Theatre, Performance Place) [new location]

Presenter: ZFX Flying Effects

ZFX System Designers and Flying Directors will discuss differences in setup, operation, and maintenance of three recent ZFX projects: the 2011-2012 Taylor Swift Tour (non-stop bus & truck tour), the 2012 Zac Brown Band tour (a limited engagement tour), and EXPO 2012 in Yeosu, Korea (ZFX provided Automated Flying for the Samsung Pavilion with 15 minute performances running 15 x a day for three months).

• The Stage Manager’s Routine at Cirque du Soleil (D & P 115) [new time]

Presenter: Nicola Roberts, General Stage Manager-La Nouba, Cirque du Soleil

• The World of Cirque (RJR Screening Room, Pierce Building)

Presenters: Geoff Devenney, Operations Production Manager-La Nouba, Cirque du Soleil

Kim Scott, Director of Show Support-Resident Shows Division, Cirque du Soleil

Overview of the company of Cirque du Soleil, understanding the foundations upon which the company was built and our continued outreach to the community

• Icons³(Costume, Wig & Makeup Shop Room 104, D & P)

Presenter: Kathleen Price, Artistic Make-up Supervisor-Resident Shows Division, Cirque du Soleil

Twiggy’s eyes. The Beatles’ music. Cirque du Soleil acrobatics. How do all three of these icons come together on performer’s face?

• Evolving Lighting Innovation on Criss Angel BeLIEve (Catawba Theatre, Performance Place)

Presenter: Megan Masching, Head of Electrics, Criss Angel BeLIEve

For more than four years, Criss Angel BeLIEve has been visually amazing. This presentation will focus on how we got it that way, how we keep it that way, who did it take to make it happen and what did we learn along the way.

• Vari*Lite: Innovations in Lighting Technology (Large Light Lab, D & P)

Presenter: Thommy Hall, Sales Manager, Vari*Lite

A discussion of the past, present and future of automated stage lighting including how lighting designers are using these technologies and what they are looking for when choosing products. Discussions will include concert, permanent and touring shows, churches, corporate meetings, schools, TV studios and traditional theater and the differences in choosing fixtures in each environment. 

4:30 p.m.  – 6:00 p.m. Conference Sessions

• Creating the Impossible (Scenic Arts & Properties) Part 2 of 2 continuous sessions (Costume, Wig & Makeup Shop Room104, D & P)

Presenters: Jenny Knott, Paint Production Manager, Rosco, and Caroline Rault, SE US Acct. Rep., Rosco

Experience innovations in paint technology while exploring texture, dimension and color to create unique items for costuming and properties. Come join us to make your own creation using feathers, fabric, beads, Rosco paint and coating products and plenty of glitter.

5:30 – 7:30 p.m.: Dinner Break (on your own)

7:30 – 9:30 p.m.: Cirque du Soleil Film Presentation: FLOW (Thrust Theatre, Performance Place) [new location]

Flow is a documentary-style tribute to the artists of ‘O’ and a poetic immersion into the depths of this timeless production. Flow features the artists of “O” expressing and exploring the intimacy we share with the four elements - fire, air, earth and water - while metaphorical musings of humanity’s presence on our blue planet are raised. Winner of the 2009 Prix Italia in the “Creativity in High Definition” category.

FRIDAY, SEPTEMBER 7, 2012

9:00 a.m. – 1:00 p.m. Conference Sessions

• SIMMing a Sound Reinforcement System (Thrust Theatre, Performance Place)

Presenters: Tony Meola and Meyer Sound
SIMMing from two points of view:  The manufacturer and the Sound Designer

9:00 a.m. – 11:00 a.m. Conference Sessions

• Manual Versus Automated Flying Effects (Stage 6, School of Filmmaking)

Presenter: ZFX Flying Effects

ZFX Automation programmers and flying directors begin with a demonstration of programming a flight using hoists & automation software versus “programming” a flight manually. The session will begin with a discussion of the pros and cons of each and quickly move into a hands‐on for participants.

• M.A.C. Cosmetics: Makeup With a Point of View (Costume, Wig & Makeup Shop Room 104, D & P)

Presenter: M.A.C. Senior Artist Victor Cembellin

Learn how to develop your own creative process. During this session, we will explain how to build your inspiration, looking to everything from nature and art to film and fashion in an interactive session.

• What’s the Difference? Comparing Cirque du Soleil Stage Management Paperwork with Traditional Scripts (D & P 115)

Presenter: Nicola Roberts, General Stage Manager-La Nouba, Cirque du Soleil

• The World of Cirque (RJR Screening Room, Pierce Building)

Presenters: Geoff Devenney, Operations Production Manager-La Nouba, Cirque du Soleil

Kim Scott, Director of Show Support-Resident Shows Division, Cirque du Soleil

Overview of the company of Cirque du Soleil, understanding the foundations upon which the company was built and our continued outreach to the community

• Vari*Lite: Innovations in Lighting Technology (Large Light Lab, D & P)

Presenter: Thommy Hall, Sales Manager, Vari*Lite

A discussion of the past, present and future of automated stage lighting including how lighting designers are using these technologies and what they are looking for when choosing products. Discussions will include concert, permanent and touring shows, churches, corporate meetings, schools, TV studios and traditional theater and the differences in choosing fixtures in each environment.

• Creating the Impossible (Costumes) Part 1 of 2 continuous sessions (Costume, Wig & Makeup Shop Room 107, D & P)

Presenters: Jenny Knott, Paint Production Manager, Rosco, and Caroline Rault, SE US Acct. Rep., Rosco

Experience innovations in paint technology while exploring texture, dimension and color to create unique items for costuming and properties. Come join us to make your own creation using feathers, fabric, beads, Rosco paint and coating products and plenty of glitter.

10:00 a.m. – 11:30 a.m. Conference Session

• Tectonic Theatre Project: New Methods of Theatre Making (DeMille Theatre)

Presenters: Andy Paris, Sarah Martin and Anushka Carter, Joe Tilford, and more to be announced)

The development of new works in new ways. This session features the most innovative methods of originating stories and characters for entertainment. An exploration of the paradigm shift from the traditional writing of scripts as the origin of story lines and characters to new, innovative methodologies of developing entertainment and theatre.

(The TTP sessions are not sequential; may attend one or all three)

11:30 a.m. – 1:00 p.m. Conference Sessions

• Preparing Your Students for Tomorrow (Eisenberg, Hanes Commons)

Presenter: Kim Scott, Director of Show Support-Resident Shows Division, Cirque du Soleil, Geoff Devenney, Operations Production Manager-La Nouba, Cirque du Soleil, Keith Dyer, Manager, Entertainment Safety Integration - Walt Disney Parks and Resorts, Creative Entertainment, and David Miller, Manager, Technical Direction & Systems - Walt Disney Parks and Resorts, Creative Entertainment

Are you preparing you students with the technical knowledge needed to work in today’s entertainment industry? This session is a panel discussion with industry professionals from two leading global entertainment companies, Cirque du Soleil and Walt Disney Theme Parks and Resorts.

• Commercial Shop Operations: The Broadway Show, Part III – Installation (D & P 120)

Presenters: Lisa Cline, Director of Estimating and Project Management, PRG, and Sam Pierce, Operations Manager, PRG

It worked in the shop! How to face reality and do your homework to insure a seamless installation.

• Beat the Clock: Photoshoots and PR Events (Costume, Wig & Makeup Shop Room 104, D & P)

Presenter: Kathleen Price, Artistic Make-up Supervisor-Resident Shows Division, Cirque du Soleil

Addressing the nitty gritty when it comes to photoshoots and away events for makeup artists.

1:00 p.m. – 2:00 p.m.: Lunch (available for purchase in Hanes Commons or on your own)

2:00 p.m. – 3:30 p.m. Conference Sessions

• SIMMing a Sound Reinforcement System (Thrust Theatre, Performance Place)

Presenters: Tony Meola and Meyer Sound
SIMMing from two points of view:  The manufacturer and the Sound Designer

• Manual Versus Automated Flying Effects (Stage 6, School of Filmmaking)

Presenter: ZFX Flying Effects

ZFX Automation programmers and flying directors begin with a demonstration of programming a flight using hoists & automation software vs. “programming” a flight manually. The session will begin with a discussion of the pros and cons of each and quickly move into a hands‐on for participants.

• Collaboration By Design (Eisenberg Room, Hanes Commons) [new session]

Presenter: David Miller, Manager, Technical Direction & Systems - Walt Disney Parks and Resorts, Creative Entertainment

The session will address using business technology to connect and manage production of entertainment, focusing on apps, technology, and how to keep teams connected no matter where they are in the production process.

• Other Skills Involved in Stage Management (D & P 115)

Presenter: Nicola Roberts, General Stage Manager-La Nouba, Cirque du Soleil

• The Design Phase in Themed Entertainment (RJR Screening Room, Pierce Building)

Presenter: Michael J. Kelley, senior producer and art director, Disney Imagineering

A review of the design phases and deliverables required in themed entertainment elements.

• Vari*Lite: Innovations in Lighting Technology (Large Light Lab, D & P)

Presenter: Thommy Hall, Sales Manager, Vari*Lite

A discussion of the past, present and future of automated stage lighting including how lighting designers are using these technologies and what they are looking for when choosing products. Discussions will include concert, permanent and touring shows, churches, corporate meetings, schools, TV studios and traditional theater and the differences in choosing fixtures in each environment.

• Creating the Impossible (Costumes) Part 2 of 2 continuous sessions (Costume, Wig & Makeup Shop Room 107, D & P)

Presenters: Jenny Knott, Paint Production Manager, Rosco, and Caroline Rault, SE US Acct. Rep., Rosco

Experience innovations in paint technology while exploring texture, dimension and color to create unique items for costuming and properties. Come join us to make your own creation using feathers, fabric, beads, Rosco paint and coating products and plenty of glitter.

2:00 p.m. – 5:00 p.m. Conference Sessions

• M.A.C. Cosmetics: Editorial Makeup Workshop (Costume, Wig & Makeup Shop Room 104, D & P)

Presenter: M.A.C. Senior Artist Victor Cembellin

A hands-on demonstration and discussion focusing on typical editorial looks. Attendees will be provided with product required to execute lip and eye demos on their models with constructive criticism provided by the Mr. Cembellin.

3:45 p.m. – 5:30 p.m. Conference Sessions

• The Evolving Business of Commercial Theatre Production: USA and European Standards (D & P 120)

Presenters: Shawn Nolan, Head of Technical Engineering and Standards, PRG, and Sam Pierce, Operations Manager, PRG

A brief discussion of the differences and similarities between USA and EU standards. Understanding the enforcement of standards, how enforcement differs between US and EU.

• Not All Who Wander Are Lost (Eisenberg Room, Hanes Commons) [new session]

Presenters: Kim Scott, Director of Show Support-Resident Shows Division, Cirque du Soleil, Kathleen Price, Artistic Make-up Supervisor-Resident Shows Division, Cirque du Soleil

Everything we do – from the smallest task to the biggest project – becomes part of our résumé. It is so important to realize the value of our experiences and the myriad of ways they can have a powerful, positive impact on our vocational journeys.

• Arts Management Session 2: Budgeting Management (D & P 115)

Presenter: Geoff Devenney, Operations Production Manager-La Nouba, Cirque du Soleil

• Projection Innovation on Criss Angel BeLIEve (Catawba Theatre, Performance Place)

Presenter: Megan Masching, Head of Electrics, CRISS ANGEL Believe

From the very first moment, Criss Angel BeLIEve has been an impressive example of Project in Entertainment, from 21 Christie projectors to Green hippo media servers, and beyond. Come understand the requirements of working with, maintaining, and keeping such a rig up-to-date to support an always fresh artistic ideal.

5:30 p.m. – 7:30 p.m.: Dinner Break (on your own)

7:30 – 9:30 p.m.: Cirque du Soleil Film Presentation: MYSTERY OF MYSTERE (Thrust Theatre, Performance Place) [new location]

The “Mystery of Mystère” is a captivating documentary film about Cirque du Soleil’s show Mystère, the critically acclaimed theatrical production playing at the Treasure Island in Las Vegas. Featuring world renowned guests (anthropologist Philippe Frey, geneticist David Suzuki, physicist Fred Alan Wolf and astrophysicist Trinh Xuan Thuan) sharing fascinating and distinctive scientific perspectives, The Mystery of Mystère promises to satisfy and entertain your inner scientist and curiosity!

SATURDAY, SEPTEMBER 8, 2012

9:00 a.m. – 10:00 a.m. Conference Session

• FEATURED SESSION: Getting the Show Off the Ground: Innovative Producing for Broadway (DeMille Theatre)

Presenter: Ken Davenport (Davenport Theatrical Enterprises)

The Road to "Avenue Q," "Godspell," "Altar Boyz," and Producing the Best on Broadway: A Conversation with Ken Davenport of Davenport Theatrical Enterprises

10:15 – 11:45 a.m.: Conference Sessions

• Playing It Safe: Best Practices in the Entertainment Industry(Eisenberg, Hanes Commons)

Presenter: Kim Scott, Director of Show Support Resident Shows Division -Cirque du Soleil, and Keith Dyer, Manager, Entertainment Safety Integration - Walt Disney Parks and Resorts, Creative Entertainment

Learn about the key safety standards in the industry from the world’s leading entertainment companies, Cirque du Soleil and Walt Disney Parks and Resorts.

• When a Crisis Occurs: Managing Technical Problems and Performer Injuries During a Show (D & P 115) [new time]

Presenter: Nicola Roberts, General Stage Manager-La Nouba, Cirque du Soleil

• The Evolving Business of Commercial Theatre Production: Case Studies - Roof Truss Collapses (D & P 120)

Presenters: Shawn Nolan, Head of Technical Engineering and Standards, PRG, and Sam Pierce, Operations Manager, PRG

A discussion of how recent roof truss collapses are driving legislation and pushing the development of industry standards and codes. How can we expect outdoor entertainment driven codes to possibly affect conventional commercial theatre?

• Innovative Responses to Unique Situations (Catawba Theatre, Performance Place) [new time]

Presenter: Megan Masching, Head of Electrics, Criss Angel BeLIEve

Cirque du Soleil got to be a top name in entertainment by innovating at every opportunity. How do we as technicians support that? Come have a discussion about the unique situations we encounter in entertainment when we innovate and how to keep it safe, sane and under budget.

• KA: Troupe Maison Metamorphosis (Costume, Wig & Makeup Shop Room 104, D & P)

Presenter: Kathleen Price, Artistic Make-up Supervisor-Resident Shows Division, Cirque du Soleil

See how it is possible for one performer to transform into three very different characters per show – two shows a night, ten shows a week. Utilizing traditional techniques along with multiple mediums at the speed of light, it is possible to realize not only the original intentions of both the Costume and Makeup Designers, but also the nuts and bolts that is Show Reality.

• Vari*Lite: Innovations in Lighting Technology (Large Light Lab, D & P)

Presenter: Thommy Hall, Sales Manager, Vari*Lite

A discussion of the past, present and future of automated stage lighting including how lighting designers are using these technologies and what they are looking for when choosing products. Discussions will include concert, permanent and touring shows, churches, corporate meetings, schools, TV studios and traditional theater and the differences in choosing fixtures in each environment.

• Creating the Impossible (Costumes) Part 1 of 2 continuous sessions (Costume, Wig & Makeup Shop Room 107, D & P)

Presenters: Jenny Knott, Paint Production Manager, Rosco, and Caroline Rault, SE US Acct. Rep., Rosco

Experience innovations in paint technology while exploring texture, dimension and color to create unique items for costuming and properties. Come join us to make your own creation using feathers, fabric, beads, Rosco paint and coating products and plenty of glitter.

10:15 a.m. – 12:15 p.m. Conference Session

• Limit Switches Standards and Practices in Performer Flying (Stage 6, School of Filmmaking) [extended time]

Presenter: ZFX Flying Effects

ZFX system designers and automation team will discuss a variety of limit switches in use today,

highlighting the pros and cons of each.

 A straightforward discussion on theory VS practice.

 Discussion of Risk Assessment and system design

 Hands-on exposure to a variety of limit switches in use today. Hands on session to include high

      speed testing of limits and braking systems in motion. 

• Mixing Musical Theater – Part 1 (Thrust Theatre, Performance Place) [new session title]

Presenters: Tony Meola and Meyer Sound

Learn the artistry behind mixing musical theatre. Participants will get hands-on experience and guidance mixing musical theatre using multi-track recordings and modern mixing technology.

11:45 a.m. – Noon: Short Break

Noon – 1:15 p.m. Conference Sessions

• The Evolving Business of Commercial Theatre Production: PRG, Advancing the Standards for Design and Safety (D & P 120)

Presenters: Shawn Nolan, Head of Technical Engineering and Standards, PRG, and Sam Pierce, Operations Manager, PRG

How PRG is adopting and implementing current national and international design standards and methods to ensure safe and reliable designs. Session will focus on risk assessment, design standards and internal codes. 

• Properties and Set Decoration (RJR Screening Room, Pierce)

Presenter: Michael J. Kelley, senior producer and art director, Disney Imagineering

A discussion of properties and set decoration from all aspects of the industry, including theatre, television, film and themed entertainment. Highlights include the similarities in processes, management of properties in each area, and the importance of back-story in design.

• How to Succeed in Traditional and Non-traditional Entertainment(Eisenberg, Hanes Commons)

Presenter: David Miller, Manager, Technical Direction & Systems - Walt Disney Parks and Resorts, Creative Entertainment

This session will focus on the soft skills and training that is quickly becoming the minimum requirement as the landscape of traditional entertainment evolves.

• Arts Management Session 3: Corporate Structure and Culture at Cirque du Soleil (D & P 115) [new time]

Presenter: Geoff Devenney, Operations Production Manager-La Nouba, Cirque du Soleil 

12:30 p.m. – 2:00 p.m. Conference Sessions

• Tectonic Theatre Project: Integration and Intersection (Cobb Theatre, Performance Place)

Presenters Panel: Andy Paris, Sarah Martin and Anushka Carter, Jason Romney, Megan Masching, Kathleen Price, Joe Tilford (and more to be announced)

When new technology meets and inspires a new story idea. Sit in on an interactive session with the makers of Tectonic Theatre Project’s still-in-development Square Peg, Round Hole and innovators of entertainment technology of all kinds as they explore the possible contributions of innovative, developing entertainment technologies with this new work for the theatre.

(The TTP sessions are not sequential; may attend one or all three)

12:30 p.m. – 2:30 p.m. Conference Sessions

• Limit Switches Standards and Practices in Performer Flying (Stage 6, School of Filmmaking) [new time]

Presenter: ZFX Flying Effects

ZFX system designers and automation team will discuss a variety of limit switches in use today,

highlighting the pros and cons of each.

 A straightforward discussion on theory VS practice.

 Discussion of Risk Assessment and system design

 Hands-on exposure to a variety of limit switches in use today. Hands on session to include high

      speed testing of limits and braking systems in motion.

1:15 p.m. – 3:30 p.m. Conference Session

• Mixing Musical Theater – Part 2 (Thrust Theatre, Performance Place) [new session]

Learn the artistry behind mixing musical theatre. Participants will get hands-on experience and guidance mixing musical theatre using multi-track recordings and modern mixing technology.

2:00 p.m. - 3:30 p.m. Conference Sessions

• Creating the Impossible (Costumes) Part 2 of 2 continuous sessions (Costume, Wig & Makeup Shop Room 107, D & P)

Presenters: Jenny Knott, Paint Production Manager, Rosco, and Caroline Rault, SE US Acct. Rep., Rosco

Experience innovations in paint technology while exploring texture, dimension and color to create unique items for costuming and properties. Come join us to make your own creation using feathers, fabric, beads, Rosco paint and coating products and plenty of glitter.

Conference Workshops and Sessions Highlights

M.A.C. COSMETICS: THE ART OF M.A.C. COSMETICS

M.A.C Cosmetics and Senior Artist Victor Cembellin will lead a session on “The Arts of M.A.C Cosmetics.” Cembellin is a leading makeup artist with vast experience in the entertainment industry, photography and fashion editorial. M.A.C Cosmetics PRO Team Artists provide the artistic vision, support and training to create the looks for a wide range of makeup services and support for the theatrical, music, film television and performing arts industries. M.A.C is the official cosmetic makeup supplier for all of Cirque du Soleil’s shows and provides product and makeup artistry support. 

JUST ADDED: Trevor O'Donnell, arts marketing guru and author, “Marketing the Arts to Death: How Lazy Language is Killing Culture”

IF CONTENT IS KING, WHAT’S UP WITH ARTS MARKETING?*

Thursday, September 6, 9:30 a.m. (new time)

Special session at Southeastern Center for Contemporary Art SECCA.org

*$25 event fee for non-EIC attendees: tickets available through the UNCSA Box Office 

The arts have done a great job of keeping up with marketing technology, but we’ve done a lousy job of making our promotional messages fresh, relevant and persuasive. In most cases, we’re using up-to-the minute technology to deliver recycled content that was developed long before anyone owned a mobile phone or personal computer. If survival depends on persuading new audiences, we have to dump our old, cliché-ridden, self-centered language and replace it with a new, audience-centered language that’s as smart and attractive as the technology that’ll be taking it to our customers.

In this hands-on session you'll learn how to use the right words and images to persuade younger, more diverse audiences without offending long-time patrons. It's a fun, irreverent critique of the language we speak now, and a practical tool for developing new, effective marketing content for tomorrow's arts audiences.

PERSUADING NEW AUDIENCES 

Thursday, September 6, 3:30 p.m. (new time)

At UNCSA Entertainment Innovation Conference

The language of arts marketing was developed decades ago for people who are now long gone - yet our industry continues to speak it.  Every "Celebrate!" or "Experience the Magic" or "All the world's a stage" is a woefully unoriginal reminder that, rather than communicating, we're just recycling hoary old clichés. With audiences in steady decline, the next generation of arts administrators can’t afford to simply spray clichés at the world and hope for the best. If we expect to attract new audiences we’re going to need a fresh, relevant, persuasive language that explains why audiences should come.

Join Trevor O’Donnell, author of the book “Marketing the Arts to Death: How Lazy Language is Killing Culture,” for a fun, irreverent look at the loopy language of arts marketing, and some useful advice on developing fresh, effective promotional content for tomorrow's audiences.


Tectonic Theatre Project

Moment Work

Insights into the working methodologies and techniques for theatrical exploration and invention with the innovative theatre company that developed The Laramie Project, I Am My Own Wife, Gross Indecency, and 33 Variations.

New Methods of Theatre Making

The development of new works in new ways featuring the most innovative methods of originating stories and characters for entertainment. An exploration of the paradigm shift from the traditional writing of scripts as the origin of story lines and characters to new, innovative methodologies of developing entertainment and theatre.

Integration and Intersection: When New Technology Inspires a New Story Idea

Sit in on an interactive session with the makers of Tectonic Theatre Project’s still-in-development Square Peg, Round Hole and innovators of entertainment technology as they explore the possible contributions of innovative, developing entertainment technologies with this new work for the theatre.

Meyer Sound and Tony Meola 

Installing and Focusing a Loudspeaker System in the Theatre
Tackling the problems of architecture, scenery and other spatial issues

SIMMing a Sound Reinforcement System
SIMMing from two points of view: the manufacturer and the Sound Designer

Practical Application of Sound in the Theatre

We all know physics in the visual world onstage: the actor doesn't stand in the dark or walk through a wall. Sound has limitations as well, just not so obvious. Explore these scenarioes, with a bit on orchestrations and how other elements can hinder, as well as help, the performer and the performance.

Michael J. Kelley

Design Project Management

The steps and understanding in managing large scale projects, from the client's first meeting to close-out of the project.

The Design Phase in Themed Entertainment

A review of the design phases and the deliverables required in themed entertainment elements.

Properties and Set Decoration

A discussion of properties and set decoration from all aspects of the industry, including theatre, television, film and themed entertainment. Highlights include the similarities in processes, management of properties in each area, and the importance of back-story in design. 

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